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Politics by telegram

I didn’t last long as a copywriter. About six months, in fact.

The old man who was head of the team of wordsmiths at the Downton Pulford Compton ad. agency thought my headlines and body copy were a bit long-winded. “Think telegrams”, he advised. That’s all he said. A bit short and sweet. But I kind of got what he meant: keep it simple.

Donald Trump
seems to appreciate the power of keeping it simple. His modern day telegrams – Make America Great Again, Fake News – and the others, communicate simple, telegrammatic, posterised messages that slip easily into the memory bank without raising the slightest alarm or prompting too many questions among his followers.

Who wouldn’t vote against the simple injunction to “Make America Great Again”? Or, in the case of Brexit, to “Take Back Control”? The K.I.S.S. principle is tried and tested.

Back then telegrams were still quite popular, though the UK’s main telegram service ended in 2003 (interestingly, it’s still possible to send one, via telegramsonline).

Telegrammatic communications have been a bit out of fashion for quite a while, perhaps with the exception of that most powerful of advertising media, posters. Posters have a unique ability not to divert attention away from the basic message with snazzy video and dialogue that makes you think “What the hell was that all about?” They distil, focus and cut through. Just like the telegram did. When each word cost money, people were short and sweet to save cash. But the message was concise – and therefore clear. Stop.

Never was a telegram shorter and sweeter, perhaps, than in the case of Oscar Wilde‘s legendary exchange with his publisher, enquiring about the success of his most recent book. He sent “?”, to which the publisher replied “!”

Downtons handled a large proportion of the UK advertising for cinemas – not the ads. that appear on the screen, but the ads. in the local paper that give details of what’s on at the pictures. In addition they publicised film launches – and other stuff, like sales of confectionery and ice cream.

For quite a long time I was given menial tasks – just writing body copy for leaflets. It was the era when cinemas were converting to multi-screen – so quite a significant period in the history of the UK industry. Lots of factual leaflets were needed for door-to-door distribution. No-one in the department wanted to be involved with rubbish like that. The other creatives all guarded their bits of the business like mother elephants.

I thought I’d made a breakthrough when I was given an assignment to write an ad. encouraging people to spend more money at ‘front-of-house’ (FOH, as it’s known); ie in the foyer. I believe it’s still the case that cinemas make a large proportion of their profit from FOH sales. It’s almost as though the movies themselves are the bait to lure unsuspecting customers into the foyer to shop for way-overpriced burgers, sweets, ice lollies and chocolate.

Anyway, in this instance, my task was to write an ad. for Wall’s Ice Cream. Which I did.

(Not sure why, but in the back of my mind as I write this, I hear Trump bellowing “We’re gonna build the wall!”).

Anyway, it turned out that my headline, which to this day I think was quite snappy, went down like a lead balloon. I think the old man though it was a bit too clever.

PUT YOUR LOLLY WHERE YOUR MOUTH IS

Pun on the word “lolly”? Didn’t go for it. It soon became clear that my career in Creative was going nowhere; I switched to the Media department.

It was all very political …

 

 

Image credit: By dumbfoundling a flickr user [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)%5D, via Wikimedia Commons

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Did the Great War ever really finish for Grandad Tipling?

1931 was a good year for the Tipling family. My Grandma and Grandad, Nellie and Lawrence Tipling, moved with their three daughters, Marjorie (16), Muriel (10) and my mother, Olive (7), from 16 Aysgarth Terrace, just off York Road in Leeds, to the city’s new Halton Moor Estate.

309 Halton Moor Avenue wasn’t just new – compared to Aysgarth Terrace it was sheer luxury. For a start you didn’t need to go across the cobbled toilet yard of a freezing cold morning and queue up to use one of the two shared toilets, which stood next to four great big dustbins. At the new house Nellie could utilise her mangle in the kitchen and then hang her washing outside her own back door, rather than on a line strung across the street, as she’d had to do for all those years at Aysgarth Terrace.

No. 309, with its smart privet hedge at the front, three bedrooms and a family bathroom, was set on a wide road that boasted trees and a nearby shopping parade. It even had a small hallway, where people could hang their coats and caps and put their umbrellas. On the day of the move, Nellie walked through the covered alleyway to the back of the house. “Ooh, come and see the garden, Lawrence!”, she exclaimed. Ever since arriving home from the Great War, Grandad had yearned for a decent garden. In fact, while they lived in Aysgarth Terrace he’d fought for the right to move next door, where there was a garden of sorts, albeit an extremely tiny one. Now his wish had been granted – a proper piece of land, stretching perhaps eighty or a hundred feet into the distance.

As a young lad, fresh-faced Lawrence, with his mop of black hair, had been on the stage, helping out as an assistant to a music hall entertainer with a performing dog. (I wonder how they’d have got on nowadays on Britain’s Got Talent?).

Later on, a married man by now, he was employed in a fish and chip shop. And that’s the job he gave up when, on 29th February, 1916 – a leap year – at the age of 22, he kissed Nellie and the baby goodbye and went to war. kitchenerHe enlisted, “probably conscripted” as I discovered on this web page (conscription started in 1916), with his “Pals“, into the 11th Battalion of the Durham Light Infantry (the “DLI“) at a time when the Battle of Verdun was just beginning. So far, bachelors had been called up before married men, but now the war was entering a crucial phase.

“Get summat down to throw up!”, said the man selling pork pies on the boat that took Lawrence and his pals across the Channel. My guess is that quite a lot of singing went on on board that ship, and maybe quite a lot of liquor was smuggled aboard too. I don’t know exactly when Grandad went to the Front Line, but I think it’s safe to assume that he underwent lengthy training before embarking, and probably received more after he arrived in France.

At some point Private 53222 Lawrence Tipling‘s battalion was sent to the Somme. I tried a few times (I wish I’d tried harder) to get him to describe what it was like at the Front Line. But in common with most of the men who survived that terrifying battle in unimaginably horrific circumstances, he hardly ever spoke about it.

He did describe one episode, though, a kind of black humour incident. He remembered that a lot of men were sent completely mad by the dreadful situation they found themselves in; late one freezing cold night, as he sat around a camp fire, in a shell crater along with lots of his mates, a soldier appeared over the brim of the shell hole and with a loud scream tossed a grenade into the blazing fire. Needless to say the whole company scrambled out of the crater, the men diving for cover as they tried to escape the blast. After a time, no explosion having occurred, they gingerly clambered back to the rim of the shell hole. There was the “mad” soldier, sat comfortably in front of the flames, warming his knuckles, his face wreathed in a huge smile. It had just been a trick to get a prime position in front of the fire. The hand grenade wasn’t armed …

Probably there were quite a few reasons why Grandad never went into more detail. Although the man in the shell crater had played a trick, many thousands of them did actually suffer from shell shock for years afterwards. It can’t have been pleasant to see a comrade suffering such an affliction.

And many of the men on the Western Front felt that they’d been tricked in a much bigger way too. Early on, the impression given by the government’s ‘marketing campaign’ – via posters, newspaper ads., sing songs in the music hall and speeches on the radio, was that going to war would be a bit of a jaunt – almost like a glorified Boy Scouts trip to the continent. But by the time Lawrence was conscripted, it had become clear that this would be no jaunt. He would almost certainly have known what he was letting himself in for, and would have been deeply worried about the prospects for Nellie and the baby if he didn’t return.

Seeing the films of life on the Somme, listening on TV to the old soldiers’ accounts of their comrades and pals being slaughtered alongside them, hearing about life and death in the trenches – trenches which the men themselves had to dig, which were often knee deep in muddy water and which became temporary graves for some – I can understand that most of them wouldn’t want to recall such awful memories. It hadn’t all been a horrendous nightmare – it had been real. Not the exciting six month stay in France and then home to an admiring family that they’d all been promised in the cinema newsreels and by the recruiting sergeants. Just day after day, and for some month after month and year after year of indescribable horror.

And in any case how do you convey the scenes that were played out all around you and the emotions that you experienced in such a situation? How do you do it justice? For a man like Lawrence, who probably left school at 14, it would have been impossible to find words to describe what he’d really have wanted to say. (Mind you, he probably wrote to Nellie. Apparently the postal service for letters back home was very efficient. I wonder what he wrote? – I’ll never know).

So many books have been written about the First World War; so many documentaries have been made; but for me it’s the War Poets that provide the most direct insight into the kind of things my Grandad must have experienced nearly a hundred years ago.
sassoonpic2Siegfried Sassoon, born about the same time as Grandad, was from a different background. The Sassoons were a comparatively wealthy family; he went to Marlborough and then on to university at Clare College, Cambridge. Siegfried (no German connection) had volunteered before the war even started and joined the 3rd Battalion (Special Reserve) , Royal Welsh Fusiliers, as a second lieutenant, on 29th May, 1915. He was exceptionally brave, an outstandingly heroic man, and on July 27th, 1916 he was awarded the Military Cross for “conspicuous gallantry”.

But in a way his writings have proven to be just as valuable a legacy as his heroism. On August 1st this year Sassoon’s diaries were put online, for the first time, by the University of Cambridge‘s digital library. The Sassoon Journals are packed with vivid descriptions of his experiences; and they also contain his Soldier’s Declaration, in which he rails against what he sees as the “deception” played out on the troops. And here was a man whose voice would be listened to: the Declaration was read out in the House of Commons on July 30th, 1917.

Amongst the many pages of harrowing details – like this – there are also frequent “asides” about, for instance, the countryside, the wildlife, food and drink and the general banter among the soldiers. Here he gives a touching description of the effect of the battle on the local bird population.

On this page he describes how the “Manchesters” are getting ready to go over the top. “I am looking at a sunlit picture of Hell”, he writes. His writings also tell us something about the chitter-chatter and rumour that went around the battlefield. On this page, for instance, he describes how the 2nd Queen’s had “legged it as usual”.

Sassoon was a realist about war. He knew that most soldiers weren’t cut out to be heroes. This comes through in much of his poetry, which to a large extent is basic polemic, scorning the people who waved off the innocent young men setting off for the battlefields:

“You smug-faced crowds with kindling eye
Who cheer when soldier lads march by,
Sneak home and pray you’ll never know
The hell where youth and laughter go”.

And what about the wounded, the men who limped home, some with horrific injuries?

“Now, he will spend a few sick years in Institutes,
And do whatever things the rules consider wise,
And take whatever pity they may dole.
Tonight he noticed how the women’s eyes
Passed from him to the strong men that were whole.
How cold and late it is! Why don’t they come
And put him into bed? Why don’t they come?”

Grandad was wounded in the left arm. It wasn’t horrific and in a way he was fortunate, if that isn’t a completely inappropriate term. He was hit by shrapnel in his left forearm, about a month after he’d been moved up to the Front Line. From what I could tell, it left him without the proper use of his middle fingers. He was discharged from the DLI on 27th May, 1918, about six months before the end of the war (11th November, 1918). When he arrived home, his hair had turned completely white. As compensation for his wound, the government paid him £1 a week until he died; the sum never increased.

grandads discharge card2

Overall he seemed to lead a reasonably pleasant life after the war. His daughters grew up and married. The three husbands, my uncle Bill Browne (Marjorie’s husband), my father Raymond (“Ray”) and my uncle Albert Pearson (Muriel’s husband) are all pictured below in front of Grandad’s greenhouse, in which he tended his tomato plants and his beloved chrysanthemums in their pots. “I’ve got chrysanths as big as me head, and you know how big that is!”, he once wrote to my mother.

greenhouse4

He liked to eat tomatoes, as well as grow them. But he didn’t like the skins. With his gammy hand, it was quite a job for him to peel the skins off a tomato with his penknife.

He lived well into his eighties and Grandma into her nineties. Whenever I visited no. 309, he’d always take me out into the garden, to show me how his cabbages were doing (usually better than his neighbour’s – he’d make sure to point that out!).

But, as I say, he never wanted to talk about the Great War. I often wonder what he was thinking about when he was alone in that garden, digging over the soil, getting the pots ready for the tomato plants, getting the trenches ready for the potatoes to go in.

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